A High-Yield PPC Campaign for NEAT Engineering

Industry

Building and Engineering Solutions

Services

Targeted PPC Campaigns, Lead Generation, Search Engine Marketing

Key Outcome

Increased qualified inquiries for specialized building maintenance and engineering services.

01 —

THE CHALLENGE

Overcoming Low Digital Visibility

NEAT Engineering (Pvt) Ltd operates as a trusted building and engineering solutions provider in Sri Lanka. While their physical service delivery is top-tier across electrical services, plumbing excellence, AC installation, and welding, relying solely on traditional networking was no longer sufficient for scaling their operations. The primary challenge was capturing high-intent commercial and residential clients exactly when they searched for urgent maintenance mastery or specialized fabrication services. They needed a direct line to customers actively experiencing building issues, but their lack of targeted digital advertising meant competitors were capturing these valuable, ready-to-book leads

02 —

THE APPROACH

High-Intent Search Targeting

We developed a highly focused Pay-Per-Click (PPC) strategy designed to capture bottom-of-the-funnel traffic. Instead of running generic brand awareness ads, we segmented their core offerings into specific, highly relevant ad groups: electrical service, welding and fabrication, plumbing, AC installation, and comprehensive maintenance. By targeting exact-match and phrase-match keywords related to urgent repairs and commercial maintenance in Sri Lanka, we ensured the ads appeared only to users with immediate intent. We also implemented localized ad extensions and directed traffic to service-specific landing pages, dramatically reducing the cost per acquisition while increasing the conversion rate for specialized engineering inquiries.

03 —

THE RESULTS

Scalable Pipeline Generation

Launched highly targeted PPC campaigns driving immediate, qualified traffic for core engineering services.
Significantly lowered the cost per lead by aligning ad copy with specific maintenance and installation search queries.
Established a predictable and scalable digital lead pipeline for both residential and commercial building contracts.

"The targeted ad campaigns completely shifted our lead generation model. We are now getting consistent inquiries for our specialized services exactly when customers need them most, allowing our engineering teams to stay fully booked and focused on delivering quality work."

NEAT Engineering (Pvt)Ltd CEO

GET A FREE CONSULTATION

+94 76 694 1138
+94 77 347 0765

Ready to take your brand to the next level? Whether you need a stunning website, ongoing support, or a complete digital strategy—Adprone Digital is here to help.